Summit Logistics Group, LLC is a full-service freight and transportation provider based in Wilmington, North Carolina. They offer a wide range of logistics solutions (ie. Full Truckload (FTL), Less-Than-Truckload (LTL), Intermodal, etc.), designed to meet the unique needs of each customer. Summit doesn’t just move freight; they move businesses forward with a team that values reliability, care, and smart problem-solving. Their customer-first mindset is supported by a strong reputation, partnerships, and awards that reflect their dedication to service and operational excellence.
Objective
Project Overview:
Summit Logistics Group needed a website redesign to better reflect the strength of their brand and the breadth of their logistics services. The goal was to create a modern, professional online presence that communicates their capabilities with clarity, engages potential clients, and provides tools to support continued growth. The project centered on presenting Summit’s brand and services in a comprehensive way, while ensuring visitors could easily navigate and interact with the site.
Key Objectives:
- Refreshing the website design to create a polished, contemporary look aligned with Summit’s brand
- Incorporating eCommerce functionality to expand customer interaction and online capabilities
- Updating service pages with new images, content, and professional copywriting for a clear overview of offerings
- Highlighting the full scope of logistics solutions with organized, easy-to-understand service information
- Enhancing navigation through a hover-effect mega menu for an intuitive, user-friendly experience
- Ensuring the site is responsive and performs smoothly on all screen sizes and devices
Solution
To meet Summit Logistics Group’s goals, GM Web Services delivered:
- Modern, Professional Design: We created a sleek, contemporary aesthetic that reflects Summit’s reputation in the logistics industry, using bold visuals, fresh layouts, and purposeful spacing to present a polished brand image.
- Service-Centered Content: Each logistics solution is showcased with updated copywriting, images, and clear descriptions, giving visitors a comprehensive understanding of Summit’s capabilities.
- eCommerce Integration: New online functionality was incorporated to support streamlined transactions and enhance client engagement directly through the website.
- Enhanced Navigation: A custom hover-effect mega menu makes it easy for users to explore the site and quickly locate the services or resources they need.
- User-Friendly Experience: From the structure of the service pages to intuitive design elements, every detail was designed for an effortless experience for both new and returning visitors.
- Responsive Design: The site was built with mobile optimization in mind and designed for smooth performance and accessibility across all devices.
Colors
Fonts
Sample Pages & Assets
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